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For these reasons, we encourage you to evaluate the products you have purchased, although doing so is not required. Rating items is vital because 1.) other buyers will be able to review the average rating on products before they bid, and 2.) items rated consistently low will automatically stop being scheduled on the platform. Shoppers also have the option to rate their delivered items. Please refer to our FAQ How do I request a return? Here: To request a return, visit My Orders, click the item, then click Return Item.

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A full refund of the original price paid will be processed upon return of the item in its original condition. Please request to return an item for up to 30 days from the date of delivery. I'm sorry to hear your item is incorrect. We’re looking for at least one or two successes each quarter with good scale.We hope every shopper will be delighted with every purchase, but understand that not everything can be perfect. “The reality is that we generally don’t end up using nine out of 10 partners we try out on a long-term basis.

“Of course, it’s not a perfect vetting process,” Gudmundsson said. Networks need to exhibit a proven track record of working at scale with other ecommerce clients, show how quickly they’re able to ramp up spend, explain how they optimize the traffic they send and demonstrate that they’ll be able to easily ingest Tophatter’s data. Now, Tophatter has a more rigorous process to put potential partners through their paces.

In the early days, Tophatter was willing to test almost anyone that came along, which it why it ended up working with heaps of small ad networks, most of which had limited scale. The quicker the payback, the faster Tophatter can put the money “back into the acquisition machine,” Gudmundsson said.Īs Tophatter’s user acquisition strategy matures and Facebook has continued to recede as a traffic source, Tophatter is becoming increasingly selective in how it chooses its ad network partners. The majority of its profits are immediately reinvested back into marketing. Tophatter is aggressive with its paid efforts.

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We also know that their activity over the first three days following registration is a proxy for how long they’ll stay overall.” “We know that most of our customers convert on the first day they register. “Over time, we’ve learned what to look for,” Gudmundsson said. Tophatter, which also works with Google, Taboola and Outbrain on acquisition, monetizes in a similar manner to eBay – it gets a commission anytime something is sold on the platform – but the auctions go down at hyperspeed, taking 90 seconds from the first bid to the last. That’s also how it knows an acquisition source is working.

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Tophatter doesn’t put a cap on the budget it sends to YouAppi, where it’s seen solid results on the cost for first purchase KPI.įor Gudmundsson and his team,to extract value from its paid UA efforts, they need to see newly acquired users to download and convert on day one. With Facebook “well under” half of Tophatter’s UA budget, the rest of its spend is distributed among a small number of larger mobile ad networks, including YouAppi, which Tophatter leverages to acquire profitable users based on internal KPIs, like cost for first purchase. Moving away from Facebook helps keep CPMs down by not “putting too much pressure on any one acquisition channel,” he said.

“We have limited resources and we have a big initiative to diversify away from Facebook.” “In the beginning, Facebook was a big gorilla, but it’s also a little risky to rely on one network for all of your traffic,” said Ragnar Gudmundsson, Tophatter’s VP of growth and marketing. Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition budget on Facebook.īut with a solid user base of around 12 million registered users, it’s been making a concerted effort to mix up its UA strategy.